Imagine a world where young rodeo stars get the chance to shine on the world stage, guided by the wisdom and experience of seasoned veterans. That's exactly what's happening in Western Australia, where a unique program is turning dreams into reality for aspiring cowboys and cowgirls. But here's where it gets controversial... Is this the best way to develop young talent, or are there other methods that could be more effective and accessible to all?
WA's Rodeo Prodigies Get a Shot at International Glory
Every year, a select group of junior rodeo athletes from Western Australia are hand-picked to embark on a life-changing journey to the United States. This isn't just a vacation; it's an intensive training and competition opportunity designed to propel them to the next level. The program aims to nurture their skills, expose them to world-class competition, and ultimately, help them achieve their rodeo ambitions.
Take Aja Tito, a 14-year-old sensation from Karratha. Her experience perfectly illustrates the transformative power of this program. Aja states that the trip broadened her view of what the sport could offer and what she could accomplish. And this is the part most people miss... it's not just about the skills they learn, but the self-belief they gain.
What's on the Horizon?
In 2026, six more exceptionally talented junior riders from WA will be given the same incredible opportunity to travel internationally. This initiative is the brainchild of Mark and Jo Kestel, a Wheatbelt couple deeply passionate about rodeo and dedicated to fostering young talent. They've poured their hearts and often their own resources into making these dreams a reality.
For years, the Kestels have been quietly championing young riders, sending dozens to America for advanced training and competition. Mr. Kestel, who hails from Carnamah, a town 280 kilometers from Perth, discovered his love for rodeo later in life and recognized the need for more structured development opportunities for young enthusiasts.
"I've been rodeoing most of my life, but I didn't get on my first bull until I was 28, so I was a bit of a late starter," Mr. Kestel explains. "You can't deny that there's something addictive about the adrenaline and endorphin rush you get riding rodeo."
Driven by a desire to share this passion with the next generation, the Kestels officially launched the Double Barrel Entertainment Youth Rodeo Development program in August. This program formalizes their efforts, providing a more structured and comprehensive approach to nurturing young talent. It's an investment in the future of rodeo in Western Australia.
The selected riders in 2026 will have the chance to train with US-based world champions and compete in international rodeos. This invaluable experience is made possible through the sponsorship and unwavering support of the Kestels. It's a testament to their commitment to giving these young athletes the best possible start in their rodeo careers.
Mr. Kestel points out how youth training has changed dramatically. "Back in the day, they used to have cowboy camps where they would live there and train twice a week, but those days are gone now," he said. "WA has an incredible depth of talent in our junior cowboys and cowgirls, and my wife and I wanted to make sure they got every opportunity available to them." Are these old-school methods still relevant today? Or is this new, international approach the way forward?
Aja Tito's success story is a shining example of the program's impact. At just 14, she has already achieved remarkable feats, including claiming the top spot in breakaway roping, a timed event where a rider on horseback ropes a calf around the neck. She also holds the state title of All-Around Cowgirl, an impressive accomplishment considering she's only been involved in rodeo for two years.
Ms. Tito attributes her success to the invaluable mentorship she has received, particularly during her trip to the US. "Being able to travel across the world has really been the best way to open up my eyes to what is possible," she says.
During her time in the US, she had the privilege of training under Jackie Crawford, a 23-time Women's Professional Rodeo Association World Champion. "Working with Jackie, I got to understand how to change my swing to make it easier for myself, and how to work my horse to a higher level," Ms. Tito explains. "Jackie is a legend of the sport, and the things I learned from her have helped me get to number one."
Ms. Tito emphasizes the program's widespread positive impact. "Every single one of the kids who have been sent over to the US has improved so much after going over, with some even taking out titles while over there." This demonstrates the effectiveness of the program in fostering talent and promoting success.
Looking ahead, Ms. Tito is preparing to compete in the finals for breakaway and the title of All-Round Cowgirl in Tamworth. She also has her sights set on returning to the US in 2027, eager to continue her development and chase her rodeo dreams.
This initiative raises important questions about the future of rodeo and youth development. Is this international approach sustainable in the long run? What are the potential drawbacks of focusing on a select few? And what other innovative ways can we support young rodeo athletes in Western Australia and beyond? Let us know your thoughts in the comments below! Do you think this program fairly distributes opportunities, or should there be a wider net cast?
